What makes Shopper Intelligence unique?

Our People!

Our Global Team


Roger JacksonCEO
Following brand supplier roles in marketing and sales in Kraft Foods, United Biscuits and Unilever, Roger worked in category management consultancy in his own business and with The Partnering Group before founding Shopper Intelligence in 2008. Based in London, Roger leads the global development of our business.


Bill BeanEVP Research (USA)
Bill is EVP Research at Shopper Intelligence. A legend in our field, amongst other roles Bill has been global head of shopper research at Colgate and head of shopper insights at Pepsico, Miller Coors and Kraft. Now living in Los Angeles, Bill’s early career experience included both Nielsen and IRI.


Jason SmithManaging Director (Chicago)
Chicago based, Jason is Managing Director of our USA programs. Operating since 2015, we are now the largest program of our kind in the North America. Prior to joining SI, Jason worked in client facing roles at Dunn Humby and Incontext, following a succession of category management roles at Hormel and Colgate.


Chris AdkinsManaging Director
Joined Shopper Intelligence in 2011 to lead the UK program. Previously Chris was the shopper insights manager at Kraft (now Mondelez), and he previously worked in category management at Mars and Coke.


Simon FordManaging Director
Simon set up Shopper Intelligence with Roger in 2008 in Sydney. Our programs are well known in Australia and now New Zealand. His deep retail insights experience is founded on 7 years as head of insight at Tesco, and previously was in client service at Millward Brown (now Kantar).


Laurent ValensiDirector
Laurent has headed up our French program since 2012. His background covers research roles in leading companies like Yoplait (General Mills) and Nestle, followed by leadership of instore marketing agency Mediaperformances.


Kelly McGinnisPresident
Kelly launched Shopper Intelligence in Canada in 2015 following a number of years running Lucros, his cat man consulting firm. Previously he held insights and category leadership roles in Conagra and Pepsico.


Colm RooneyDirector Ireland and VP global client development
Dublin based, Colm launched our rapidly growing Irish program in 2017. Previously he worked in global client development for The Advantage Group, and GS1 both in Ireland and Canada.

Some of our Global Clients

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