You get two main pieces of the toolkit. First we give you pre populated Powerpoint summary “decks” that bring to life visually the main insights from the program. Looking through the lens of category, retailer or brand these are a good start point. Second, there are interactive tools that allow you to explore the data to answer business questions: the online dashboard provides quick access to any of the data, while the “slice and dice” tool allows you to create any data cube you want. We also provide a team of shopper research specialists who will train your teams or provide you with analysis to your brief. We recommend you build in to your plan a modest budget for additional help and input over and above what we provide within our standard costs. Most clients nominate one or two “power users” internally as the go-to people to provide support with the data.