Our sponsorship packages start with full purchase of all the data in your selected categories. However you always get the Department and Total Store average benchmarks (weighted average of the categories included). You can also buy into benchmark categories outside the ones you play in for half price (e.g. other categories in your department). We also recommend you maintain a small budget for Ad Hoc requests where you may want to get benchmarks on specific questions in another category to meet a particular project needs. Benchmarks are a key to insight and to building a compelling “story” from the data.