Home Baking shopping trend: capture it by Premium and Innovation

2020-08-28T21:32:53+01:00August 28th, 2020|Category Management, Shopper Behaviour, Insights|

Home Baking - a new trend with need for innovation As the rise in cooking at home continues due to the current global pandemic, home baking has seen huge increases in demand as consumers look to solve availability issues by taking a DIY approach.This should be viewed as a big opportunity for the Home Baking category,