eszter.takacs

About Eszter Takacs

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So far Eszter Takacs has created 2 blog entries.

Home Baking shopping trend: capture it by Premium and Innovation

2020-08-28T21:32:53+01:00August 28th, 2020|Category Management, Shopper Behaviour, Insights|

Home Baking - a new trend with need for innovation As the rise in cooking at home continues due to the current global pandemic, home baking has seen huge increases in demand as consumers look to solve availability issues by taking a DIY approach.This should be viewed as a big opportunity for the Home Baking category,

What’s the shopping mission type we rarely focus on?

2020-08-24T20:26:45+01:00February 21st, 2020|Views|

I hear more and more often about the need for shopper marketers and category managers to think about shopping missions as the underlying construct for their plans. I totally agree. Brand managers think “consumer needs” to build their thinking. Shopping mission is a kind of the shopping equivalent. Of course, at the macro level,